Norton Safe Search Interface Flaw

    Above you see the Norton Safe Search interface. Essentially it is a search engine with some built in safety features. It behaves like any other search engine does, however user experience suffers from one key flaw.
   In the image, I had search for "bad interfaces". Now we don't particularly care about what I've searched, but instead how the results are displayed. The view above is a full screen view of what you see after you make a search. The flaw is that you don't actually see the search results in your screen at first. Instead, you see the top six ads for your search, followed by some suggested searches related to your search. Then only after that do your search results come up. In order to view the results, the user has to scroll down after every single search.
    Two of the most important features for a search engine are the ease of use "for searching and navigating, and the provision of direct, actionable information relevant to the query" [1]. The Norton Safe Search engine fails both of these criteria as clearly illustrated. While the search engine may be safer, it is extremely frustrating to use. The average user may make several searches per use and having to scroll down just to see the results of the search detracts so much from the engine's usability.
    To conclude, the Norton Safe Search engine's interface could be significantly improved. If you can overlook the flaws, it does provide safer search functionality.

CITATIONS:
SEO: The Beginner's Guide to Search Engine Optimization from Moz. (2014, March 04). Retrieved March 05, 2017, from https://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings [1]